Trendsetting Fashions Hits River West

Larry James has been in the fashion business for just about 20 years now and has made quite a name for himself in Chicago.  Although we attended the same high school, I wasn't formally introduced to Larry until the mid 90's, when he launched Ground Effects, housed in a converted brick bungalow in Broadview, Illinois, which specialized in upscale men's footwear and accessories.  During that time, I had just started my catering business and I was fortunate to have provided services for some of Larry's private events. 

Larry has outfitted some of the most celebrated A-listers, including Michael Jordan, Derrick Rose, Common, Terrance Howard, to name a few. 

Mr. James is no ordinary merchant of men's shoes...he KNOWS shoes.  In fact he is a footwear designer's designer, with a keen eye for high quality, craftsmanship and detail.  Fast forward a decade or so, Larry wanted to expand his line to include men's fashions, which lead to the opening of Trends for Men (Chicago).  Ultimately, he took his vision a step further to include women's fashions, thus House of Trend was born. 

House of Trend is quite an urbanesque space  - a contemporary, high ceiling, white-walled open floor plan with industrial fixtures and furnishings placed throughout. I have always enjoyed shopping at HOT for three reasons - the space is inviting, you rarely see the same items twice and you never know who you will run into.  I think I should mention the guest sitting area which I call the "Communion Sofa", because I've had the most interesting conversations, interactions and networking experiences while parked there.


In addition to the many hats Mr. James already wears, he is also the founder of Forecast for the Arts, a non-profits which supports artistic and cultural programs.

 

House of Trend's signature boutique style is urban-chic, but you will find many classic pieces and unique garments with a slightly architectural design.  HOT also offers designer footwear, neckwear and a variety of accessories.

Their mantra, "it's not just retail...it's a lifestyle" is very fitting for this River West boutique.  It's not unusual to see HOT featured in many of Chicago's most notable media sources, including Chicago Magazine, CS Magazine and Michigan Avenue Magazine.

If you're looking for a unique style boutique with great retail and custom fashions and excellent customer service, I invite you to visit House of Trend.

Other Details: Style Consultant & Tailor On Site, Custom-Fit Apparel, Free Street Parking, Customer Events.

VISIT HOUSE OF TREND / VIEW PHOTO GALLERY ON FACEBOOK
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